Professional Real Estate Photography


It all starts with good photography.


There is no single, better investment in the marketing of a listing than GOOD PHOTOGRAPHY. The studies all show it. Look at some of the links below if you want proof.


What we do is simple. We provide super high-quality images at an affordable price. How do we do this? By being very good, and very efficient with the work we do. Some photographers will use shortcuts like HDR (High Dynamic Range) to make up for their skill in using professional lighting. But the difference is pretty obvious. See more below about that.


There are also a number of specialty photos that we provide. Things like Faux Twilight Processing, Twilight Photography (limited), Subdivision/Condo Amenities Photos.


Professional vs

Do It Yourself


Take a look at the Before/After to the right. These are the same rooms shot with a basic camera (as many real estate agents use) and the professional grade camera system and professional lighting used by us.


A regular camera (even with a flash) cannot expose for both the bright window and the comparatively dark room. But a high-end camera with powerful flash sure can do it.


Which of these do you think a potential buyer is going to want to see first?



What the Experts Tell Us

In Real Estate, A Picture Is Worth $1,000 or More


Attention desperate home sellers. Don’t want to lower the price on your house? Consider better photos.... [read full article]

Back Away From the iPhone and Hire a Photographer


Real estate listings offer an important first impression to homebuyers, which is why quality photographs are so importantAre you really taking photos of your listings with your iPhone? As Dr. Phil says, how’s that working for you? [read full article]

Look Sharp: Professional Listing Photos Sell For More Money


From Instagram to Pinterest to Snapchat, digital photos have become their own mode of online and mobile communication. With 92 percent of home buyers using the Internet as part of their home search... [read full article]

Professionally Lit vs

HDR Gimmicks


HDR started as an easy way to make up for bright windows and darker rooms (like above) by having the computer combine images of different exposures. But it led to so many other problems:


  • Weird Colors (not true to room)
  • Yellow rooms and blue windows
  • Gritty, dirty look
  • Surreal, non-realistic images
  • Windows still not as good as using lighting
  • Blurry photos



Sometimes a video is easier to understand. This explains the difference between my photos and those of many others.

Find Joe Loehle
On Other Sites